Category Archives: Workshops 2014

2014 Workshop Titles and Descriptions

Opening Plenary Discussion: Participatory Communications for Social Change

9:30 am – 11:00 am Social justice advocates and communicators, working on critical issues affecting marginalized communities, often face the daunting task of getting community perspectives and voices into the media. As we envision social change communication into the future… … Continue reading

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Workshop One: Strategic Communications 101

Morning Session: 11:15 am – 1:00 pm With the right mix of communications and marketing techniques, you can motivate your current and potential supporters (donors, volunteers, policymakers etc.) to help your organization advance a progressive agenda. This workshop will help … Continue reading

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Workshop Two: Launching a Viral Media Campaign

Morning Session: 11:15 am – 1:00 pm If twitter, Facebook, LinkedIn, HootSuite, kyk and more sound foreign and overwhelming to you, we are here to help. Press Pass TV Community Relations Manager Reggie Williams will walk participants through the basics … Continue reading

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Workshop Three: Turning Dry Data into Engaging Education: A Popular Economics Primer

Morning Session: 11:15 am – 1:00 pm We believe that education about the economy needs to reach everyone. Therefore, we work hard to design curricula that transform complex economic statistics into memorable learning experiences that connect with people’s lives, and … Continue reading

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Workshop Four: Video for Change 101

Afternoon Session: 2:45 pm – 4:30 pm Learn some basic skills for making great videos with whatever equipment you already have. Learn about telling good stories, choosing your audience, and how to distribute your message. Press Pass TV staff Joanna … Continue reading

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Workshop Five: Cultural Organizing: Using drama and storytelling to advance racial and social justice

Afternoon Session: 2:45 pm – 4:30 pm “Cultural organizing exists at the intersection of art and activism. It is a fluid and dynamic practice that is understood and expressed in a variety of ways, reflecting the unique cultural, artistic, organizational … Continue reading

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Workshop Six: Perfect Pitch: Strategies for pitching stories to journalists

Afternoon Session: 2:45 pm – 4:30 pm How do you get your stories covered in the media? This workshop will explore basic strategies for pitching stories to reporters and bloggers, which include such topics as: Identifying media targets; effective email … Continue reading

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