Be the Media 2010 (archive)

From our archive, here’s the agenda from 2010:

The annual Be the Media! Mini-Conference helps participants understand the link between strategic communications and organizing strategies as well as learn essential communications tools and techniques.

Date: Thursday, December 2, 2010

Time: 9am – 5:30pm (lunch provided)

Location: Third Sector New England’s NonProfit Center, 89 South Street in Boston (close to South Station)

Cost: $15 – $35 sliding scale, includes lunch

The theme of the fifth annual Be the Media! Mini-Conference is:
Be the Media 5: Envisioning Social Change Communication for 2015

Register to secure a place and choose your workshop options. Following our opening panel we will have two sessions of workshops including:

Morning Workshops
Workshop 1: Strategic Communications For Social Change
Workshop 2: Guerilla Marketing
Workshop 3: Adapting Strategies in a Rapidly Changing World

Afternoon Workshops
Workshop 4: Think Before You Speak! Learning Effective Message Development for Your Organization
Workshop 5: Using the Arts for Creative Messaging
Workshop 6: Going Viral

The conference is designed to serve change makers at levels of communication experience including those who are doing communications work as part of their current positions, such as organizers, executive directors, or policy advocates.

Sponsored byProgressive Communicators Network and Third Sector New England

Co-sponsored by: Amplify Me, Resist, and Press Pass TV.


  Making the Invisible Visible by 2015

Social justice advocates and communicators, working on critical issues affecting marginalized communities, often face the daunting task of getting community perspectives and voices into the mainstream.

As we envision social change communication into the future…

  • What strategies do we have to help ensure these voices and perspectives are heard?
  • What lessons have we learned from our current changing media environment?
  • What will be the role of traditional media?
  • How can we support the communications capacities of these communities?
  • How do we challenge systemic disparities, including the existing media power structure?

Invited panelists will lead a moderated discussion on ideas and strategies addressing the challenging question of “making the invisible visible”.

Confirmed Panelists:
Kenneth Bailey, Principal, Design Studio for Social Intervention
Paige Carruthers, Teen Voices
Karen Jeffreys, Associate Director of the Rhode Island Coalition for the Homeless.
Member, “Da Force” aka Massachusetts Juvenile Justice Task Force on Racial Disparities
Monique Nguyen, Marta Hari

Moderated by: Amaad Rivera

That’s just an excerpt — take a look at the current lineup to get a sense of what we’re offering this year.