Morning Session: 11:15 am – 1:00 pm
There are a number of tools to measure the effectiveness of your website. We’ll look at how to use Google Analytics and other tools to see who comes to your website, what brings them there and how they’re responding to your content.
Together we’ll look at:
• Setting up what you want to measure about your website and why
• Using dashboards to get important information at a glance
• Other audience measurement tools you can use along with Google Analytics
This is a hands-on workshop. If you wish for your organization be a live demo during the workshop, you can indicate that when you sign up.
Kathleen Pequeño, Communications Consultant