This interactive workshop will examine how to get your message out to current and potential supporters (donors, volunteers, policymakers etc.) – and how to reframe the conversation about your issues. With a mix of presentation and small group work, we will begin with how best to do a market scan, assessing current trends on your issue, determining your audience(s), identifying collaborators and competitors, and more.
We will then look at best (and worst) practices for cause-related marketing and resources to move you forward. This workshop is designed for those new to the art and science of PR (and savvy communicators looking for a quick refresher) – who are responsible for promoting their nonprofits to key audiences.
Presenter: Denise Moorehead, Moorehead Creative